One of the guiding principles is that the image in a pin should be consistent with the destination of the pin. Pinterest’s enhanced ability to detect spam pins is great news, but it also means that pinners should take precautions to ensure their affiliate pins aren’t inadvertently flagged as spam.
Additionally, if a pinner wants to give an affiliate pin extra visibility, they can promote the pin through Pinterest’s Ads Manager, just like other pins. Affiliate pins are treated just the same as pins with regular URLs in both the Pinterest feed and in Pinterest’s search functions. The algorithm uses several factors in its calculations, but the presence of an affiliate link is not one of them.
Pinterest employs an algorithm to automate the selection of pins users will see in their feed, similar to many social networks like Facebook and LinkedIn. Here are some tips and general information for pinners and brands looking to capitalize on this re-emerging opportunity:Īffiliate Pins Don’t Get Special Treatment Improvements to Pinterest’s spam-detection capabilities paved the way for the reintroduction of affiliate pins, but it’s important for publishers and advertisers to understand the new landscape. However, rampant spammer abuse led Pinterest to ban the practice. This tactic was one of the primary ways pinners could generate revenue, as they could potentially earn a commission from any merchant partner they directed a user to. Pinterest users have always been able to pin images from sites that contain affiliate links, but just over a year ago users were banned from embedding affiliate links directly in a pin itself. Pinterest emerged as an online destination for consumers looking for new trends and products since its creation in 2010, and with over 100 million monthly active users and worldwide reach, it represents a massive opportunity for players in the affiliate space. In early May, Pinterest lifted its ban on affiliate links in pins-huge news for publishers and advertisers alike. Steppingstones to B2B ecommerce excellenceĪutomating Shipping Workflows for Next Generation Multi-Vendor Marketplaces B2B Weekly Infographic: Businesses are Hiringīack-End Integration for Customer Experienceī2B Distributors Continue to Grow EcommerceĮnvisionB2B | June 2023 | Chicago | #1 B2B Ecommerce Conference
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